Launch of ELLE in Malaysia!

Lagardère News, owner of the brand ELLE, the world number one female media brand, announces the launch of a new edition in Malaysia. With a global audience of 250 million readers, internet users and followers, the brand continues to expand and establish itself as the undisputed leader of female media, now totaling 50 editions worldwide, all represented by its exclusive international ad sales house Lagardere Global Advertising. It is with the expertise of Heart Media Group, already in charge of the development of ELLE in Singapore, that the magazine extends its influence. The website and social media were launched in mid-August, and the first issue of the magazine was published on Monday, September 16. With a monthly publication frequency, four issues are planned by the end of 2024, and twelve issues in 2025. This dynamic is part of a global 360° development strategy: print, digital, and events, with the ambition of making ELLE a key reference in Malaysia and consolidating its influence in Southeast Asia. Welcome ELLE Malaysia!

 

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THE BRANDS

On November 21st, 1945, the Russian-born, Paris-raised Hélène Lazareff launched a modern women’s magazine that would become a staple in every woman’s home in France. The internationalization of ELLE began in the United States and the United Kingdom in 1985 and presently counts 45 editions around the world, with more to come. Lazareff’s unique visions were transformed into a concept so strong and relevant to women that it has become a global brand.

KEY FACTS

Lorem iFrom a French magazine to a powerful international media network – with 45 editions worldwide and a global reach of 203 million – ELLE is now the world’s number one female media brand. And its network is still expanding.

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