ELLE continues its development in Switzerland

Taken over in 2018 by AA Editions, ELLE Suisse has established itself as one of the leading women’s media in French-speaking Switzerland. Building on its success, the brand is now embarking on an ambitious digitalization plan, including a new website and increased presence on social networks.

Elle.ch, an ambition to be number 1 Active since December 2023, the new elle.ch site covers all the latest fashion, beauty, lifestyle, culture, society, gastronomy and astrology news in Switzerland.

In addition to its new website, ELLE Suisse is also developing an ambitious strategy dedicated to social networks. Currently focused on Instagram, the brand has more than 13,000 subscribers and has the best engagement rate* among women’s media in French-speaking Switzerland. The brand also plans to develop its TikTok account in 2024 with one video per week as well as its presence on Linkedin with articles dedicated to career and emancipation.

From an editorial point of view, the various digital relays of ELLE Suisse give pride of place to exclusive content. Thus, for its first “Digital Cover”, ELLE Switzerland collected the confidences of the Franco-Swiss personality Nabilla Vergara.

 

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THE BRANDS

On November 21st, 1945, the Russian-born, Paris-raised Hélène Lazareff launched a modern women’s magazine that would become a staple in every woman’s home in France. The internationalization of ELLE began in the United States and the United Kingdom in 1985 and presently counts 45 editions around the world, with more to come. Lazareff’s unique visions were transformed into a concept so strong and relevant to women that it has become a global brand.
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KEY FACTS

Lorem iFrom a French magazine to a powerful international media network – with 45 editions worldwide and a global reach of 203 million – ELLE is now the world’s number one female media brand. And its network is still expanding.

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