Lagardère News, owner of the brand ELLE, the world’s number one female media brand, announces the launch of a new regional edition: ELLE Baltic.
With a global audience of 250 million readers, internet users and followers, the brand continues to expand its international presence and strengthen its leadership in women’s media.
A strategic expansion across the Baltic region.
Launched in partnership with Baltic Fashion Media, ELLE Baltic is a new regional initiative bringing together Lithuania, Latvia and Estonia under a shared editorial vision. Building on the success of ELLE Lithuania, this launch introduces the brand to Latvian and Estonian audiences for the first time.
The project is built around a complete media ecosystem, including a digital news platform, social media channels, and both digital and print magazine formats. Designed to address the entire Baltic market, ELLE Baltic highlights a common identity shaped by creativity, culture and contemporary lifestyles.
“ELLE Baltic is not just a regional step. It is an ambition to demonstrate that the Baltic states have a distinct voice, a refined aesthetic, and an editorial quality worthy of an international audience. This is only the beginning,” says Tadas Bruzgulis, CEO of ELLE Baltic.
Three countries. One vision.
United by a modern Baltic identity, Estonia, Latvia and Lithuania come together through ELLE Baltic to offer a new space dedicated to fashion, beauty, lifestyle, culture, gourmet and travel. With this launch, ELLE continues to connect with new audiences while showcasing local perspectives on a global stage.
Welcome to the ELLE family, Baltic!
