ELLE pledges to go fur-free

We are so proud to announce that the whole ELLE Network has committed to ending the promotion of animal fur in its pages and online. The commitment follows dialogue between ELLE brand owner, Lagardère Group, the Humane Society of the United States, Humane Society International and Creatives4Change. The announcement was made Thursday December 2^nd, 2021 at Business of Fashion’s 2021 VOICES event in London. ELLE International created a charter to disallow editorial content that promotes animal fur on its pages, websites and social media. This includes no animal fur in editorials, press images, runway images and street style images. The charter, whichin alignment with the Fur Free Alliance’s definition of fur, no longer allows the depiction of animal fur in any advertisements in its pages and online. All ELLE editions around the world signed it. For 13 of those editions, the charter is already effective, for 20 it will be effective as of Jan. 1, 2022, and for remaining editions it will be effective as of Jan. 1, 2023. This is a fantastic opportunity to increase awareness for animal welfare, bolster the demand for sustainable and innovative alternatives, and foster a more humane fashion industry. And hopefully, it will open the path for other media to join this meaningful initiative.