Lagardère News announces the arrival of ELLE into the Lithuanian market, in partnership with the local publisher VšI Mados Akademija. The website and social platforms have been launched on 2024 January 1st, and the first magazine issue has hit the newsstands on February 1st. With 45 ELLE editions around the world and an international network reaching more than 200 million people globally, the brand has the ambition to establish itself as a key player in Lithuania‘s fast-changing media industry.
Constance Benqué, CEO of ELLE International and President of Lagardère News, shared: “This new venture with VšI MADOS AKADEMIJA, a solid and trustworthy partner, will enable the development of ELLE in this new territory. I am confident that ELLE’s unique point of view on fashion, beauty, culture, society, and lifestyle, together with our highest standards of journalism, will inspire women in Lithuania and resonate with them.”
“We are very excited to welcome ELLE Lithuania within the ELLE family. We fully believe in the local team‘s ability to convey the values of ELLE to the Lithuanian audience. Together, with the support of our experienced international team, we cannot wait to begin what will undoubtedly be a wonderful journey.“ says François Coruzzi, CEO of ELLE International Licenses.
“As publishers, it is important for us to not only maintain high international standards, but to continuously raise them. I am delighted that ELLE, the world’s strongest female media brand, has decided to enter the Lithuanian market together with our team. This is a meaningful milestone in the Lithuanian fashion and publishing world. I believe that, together, we will be able to offer readers a lot of diverse and high-quality content, and that we will not only be the storytellers, but also the creators of the story itself. We will strive to convey this in our new projects with ELLE, » says Tadas Bruzgulis, Director of ELLE Lithuania.
“I thank the ELLE family for their trust and I believe that, together, we will create a unique and fascinating magazine which will become a new staple in every Lithuanian readers‘ collection. We are very pround to have launched the very first issue of ELLE Lithuania on February 1st, » says Irina Sinė, Editor-in-Chief of ELLE Lithuania.
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